Finding a creative website that is entirely unique and something that has never been seen before, is rare if not impossible. Typically a website will stand out from the crowd if it has a few compelling features, but upon examination they are not so much different than the less interesting sites. So how do you …

My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam.

The point of your law firm’s marketing strategy is to drive new business. It’s why your legal practice commits dollars to websites, social media advertising, digital display ads, and more. You wouldn’t go to trial without doing research…

Has the sidebar gone the way of the Dodo bird? When the Internet first gained popularity in the 1990s, the website sidebar was an excellent way to capture readers’ attention, gather email addresses, and point them to a CTA. However, as websites and tastes have evolved, the sidebar is becoming more and more obsolete.

Should

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Does the content on your website keep people reading or does it make them run and never come back?

As a lawyer, you want to give your customers a good first impression. You want your content to be meaningful and helpful, but also readable.

Avoid using long walls of text

People are scanners. Which means,…

It seems that website sliders are everywhere. Open up the homepage of a modern website or try to buy a new WordPress theme that doesn’t include sliders and you may have trouble. There’s one major problem though. Sliders, or carousels, are NOT effective. If your law firm’s website features a slider, or you are looking…

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With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed, the faster the better. You typically have around 5 seconds to capture the attention of…

It’s 2019 and we can no longer deny the advantages of women in design. As more and more women enter previously male-dominated fields like IT, engineering, and design, companies are realizing the advantage of having women in the workforce. Women are steadily becoming more educated and stepping into roles of power and authority. There’s a…